Every consumer brand.
One source of truth.
Gravity by Benchr turns the open web into structured, decision-grade data on 200,000+ consumer brands.
Trusted by investment, strategy & brand teams across Europe & the US
Everything you'd hire an analyst to do. In one terminal.
Structured profiles, a reference index, and AI-generated memos — all built on Benchr's data engine.
Structured brand profiles
Financials, distribution, tech stack, ad spend and channel mix — 80+ attributes per profile, refreshed weekly.
GRAV-500 Index
The reference index for consumer brands, so you can benchmark any company against the market that matters.
Similarity engine
Vector-matched comparables that go beyond SIC codes — find true peers on go-to-market and audience.
IC memos in two clicks
Auto-generate investment-committee memos with the structure and sources your team already expects.
Source-cited chat agent
Ask anything about any brand. Every claim comes back with its source — you always know where a number came from.
Movers alerts
Raises, distribution pivots and key exec changes, surfaced the moment they happen across your watchlist.
Your command center for consumer brands.
Market velocity, live signals and movers — the operating reality of 200,000+ brands in one view.
Market velocity index
Aggregate movement across the category, updated continuously.
Live signal stream
Raises, distribution shifts and traffic moves as they happen.
Critical & movers alerts
The events that matter on your watchlist, pushed to you.
Trending clusters
Emerging segments and comparable brands, surfaced automatically.
Built on the operating reality of consumer brands.
Other tools focus on funding events. Gravity focuses on how brands actually operate.
Sourcing the old way
- PitchBook plus three internal spreadsheets
- Days building an IC memo from scratch
- Comparables limited to broad SIC codes
- Tools that only track funding events
- Numbers you can't trace or defend
With Gravity
- One structured source of truth on 200K+ brands
- IC memos in two clicks, comparables in three
- Vector-matched peers on the metrics that matter
- The operating reality: distribution, ad spend, growth
- Every data point source-cited and auditable
Pricing for teams that decide on data.
Demo-first, so you see your own use case before you commit.
Analyst
For individual analysts sourcing and screening brands.
- Full brand profiles & GRAV-500 Index
- Similarity engine
- Source-cited chat agent
- IC memo generation
- Movers alerts
Team
For teams running diligence together. Up to 5 seats.
- Everything in Analyst
- Up to 5 seats
- Shared watchlists & memos
- Priority support
- Onboarding included
Enterprise
For funds and strategy teams operating at scale.
- Everything in Team
- Unlimited seats
- API & data exports
- SSO & advanced security
- Dedicated success manager
No free trial — every plan starts with a guided demo.
Stop building memos from scratch.
Discover the platform, or book a demo tailored to your thesis.